The Willow came online on American Independence Day Monday
4th July 2011, after what seemed like an age of planning, talking, more planning, more talking and finally the big switch on at 6 am.
Our aim was as it is today, to play great soft rock that the mainstream stations have forgotten, the songs that invoke those big happy technicolor memories like only great music can.
The Willow’s playlist is Adult Contemporary aimed at a target audience 35+
The music played on The Willow draws from the charts across Europe and the UK from which we cherry pick the best songs for our station sound. For us it’s how the song fits which is more important than being in the Top 40.
When you listen to The Willow the music moves you through the day with a broad blend of new and carefully selected well loved standards from the 80’s, 90’s and 00’s.
Presenter and Programmer
Head Of Music
The Willow was created by husband and wife team Tony and Mel. Together we have 30 years each of broadcasting experience, having been part of on air and management teams of many of the UK’s local radio stations.
When Internet radio came along we saw it as the next stage in the development of radio around the UK and the world. We both love a challenge so we started researching online radio.
The end result is something that demands huge amounts of our time, gives the occasional sleepless night but also gives us a great buzz to listen to.
And a big bonus is all the emailed comments we get back from listeners across the UK and Europe, telling us how much they love The Willow too.